What does it do each week?
- Finds the material. It reads your changelog, new blog posts or a folder of screenshots and picks what’s worth a post.
- Drafts per network. A short post for X, a longer one for LinkedIn, a caption for Instagram, each in the voice you described.
- Keeps a calendar. A sheet or Notion page of what’s planned when, so nothing doubles up.
- Schedules with your OK. Once you approve, it queues the posts in your scheduling tool or posts them.
- Reports back. A short note on what did well, where your tools expose the numbers.
Which apps does it work in?
Many social and scheduling tools are among the connected apps, alongside sources like Notion, Google Docs, GitHub releases and Slack. Where a tool isn’t connected, the bot can use its website or desktop app through computer use, in the browser where you’re already signed in. Send images and videos to the bot as files in the chat or from your phone.
How do you set it up?
- Install AppuBot and choose the AI.
- Make a bot called "Social Media" with the job "Posts drafted from what we ship".
- Paste instructions, for example: “We’re a two-person app studio. Voice: plain, friendly, no hype, no hashtags except on Instagram, no emojis in the first line. Draft from our changelog and blog. Two posts a week on X and LinkedIn. Show me every post before it’s scheduled or published. Never reply to people or send DMs.”
- Connect your sources and your scheduling tool, and turn on only those for this bot.
- Keep it on "Approve for me" so publishing waits for your yes.
- Add a routine: “Every Monday 10:00, draft this week’s posts from what we shipped and send them to me.”
- Connect Telegram to approve or edit drafts on the go.
Tip: show it a few past posts you liked and say why. It saves what it learns about your voice to memory.
What does it ask before doing?
Posting, scheduling and anything else done in your social accounts waits for your approval on "Approve for me". Drafting, reading your sources and updating your planning sheet can run freely. Public posts are hard to take back, so most people keep a human yes on every one, and the example instructions forbid replies and DMs entirely.
